Patrick Socha
Senior Account Executive
patrick.socha.596@gmail.com
+1 (705) 241-3804
Bridging the gap between sophisticated software capabilities and the operational realities of global enterprises. 8+ years of experience driving revenue and retention for complex B2B platforms.
About Patrick Socha
I am a Senior Account Executive with a track record of managing multi-stakeholder deal cycles, navigating rigorous security and compliance evaluations (SOC 2, HIPAA, GDPR), and championing native data integrations (BigQuery, Amazon Redshift) to unblock high-value accounts. Building sustainable partnerships in complex B2B sales requires both technical alignment and a genuine understanding of the people behind the platforms.
Beyond scaling revenue, I actively foster the local technology ecosystem here in Calgary. I recently organized the “Trail and Tech YYC” community group. This initiative brings together industry professionals who share a passion for Alberta’s outdoors, including local hiking routes, running, and snowboarding.
I apply the same analytical mindset to my life outside of the office. Whether I am managing complex economies in grand strategy games like Victoria 3 and Europa Universalis, architecting specialized NAS and S3 storage solutions for raw photography editing, or completing DIY home improvement projects, I enjoy solving complex problems from the ground up.
Professional Experience
2022 - 2026
Senior Account Executive
AgencyAnalytics
-
Closed new enterprise accounts, driving over $2.5MM+ in combined annual recurring revenue and establishing $15MM+ in lifetime value.
-
Achieved 100%+ of quota in 2025 while simultaneously securing the highest account retention rate company-wide through strategic account management and proactive churn mitigation.
-
Led technical discovery with enterprise stakeholders, championing the development of native data warehousing integrations (BigQuery, Amazon Redshift).
-
Navigated complex security evaluations (SOC 2, HIPAA, GDPR) and partnered directly with C-suite, Customer Success, and Product teams to align platform capabilities with stringent enterprise standards.
2021 - 2022
Founder & President
Sonan Digital Inc.
-
Executed full-cycle B2B sales and account management strategies to launch and scale a content marketing agency specifically serving the SaaS sector.
-
Generated $160K+ in net-new revenue in year one by developing multi-channel lead generation campaigns and closing accounts with global tech companies, including Adyen and Rewind.
2020 - 2021
Marketing & Account Manager
Markone Control Systems Inc.
-
Implemented HubSpot CRM and launched an automated outreach strategy that successfully generated over $3MM+ in qualified pipeline for industrial automation and technology projects within eight months.
2017 - 2019
Team Lead & Sr. Account Manager
Quarterback Transportation
-
Spearheaded business development and strategic account management initiatives, rapidly scaling a high-volume book of business to generate over $5MM+ in annual revenue.
-
Directed a team of two Account Managers while maintaining hands-on operational oversight, consistently achieving an average of 150%+ of sales quotas.
Education
2013 - 2017
Bachelor of Commerce (Business Management) - Global Management Major
Ted Rogers School of Management - Toronto Metropolitan University
Grade: 3.8 GPA
Major in Global Management
2016
Grande Ecole - MSc Exchange Semester
SKEMA Business School
Participated in an exchange program semester at Sophia Antipolis, France campus. Courses related to International Business.
Skills & Expertise
Enterprise Deal Strategy & Retention
Exceeded sales targets by consistently achieving 100%+ of quota and securing the highest company-wide account retention rates.
Proven ability to manage complex, 6-12 month sales cycles involving C-suite, IT, Procurement, and Legal stakeholders.
Technical Fluency & Data Architecture
Led technical discovery and championed native data warehousing integrations, including Google BigQuery and Amazon Redshift.
Proficient in utilizing SQL and Business Intelligence tools to analyze product usage data and identify account expansion opportunities.
Security & Compliance Navigation
Expertly navigated rigorous enterprise security evaluations to maintain deal momentum.
Deep familiarity with aligning SaaS platform capabilities against stringent SOC 2, HIPAA, and GDPR enterprise standards.
Cross-Functional Deal Execution
Orchestrated seamless collaboration between internal Product, Legal, and Customer Success teams to drive complex deals from discovery to deployment.
Ensured smooth onboarding handoffs and fast-tracked customer-driven technical feature requests to secure long-term product-market fit.
Revenue Operations & CRM Strategy
Certified in HubSpot Revenue Operations and Sales Enablement.
Advanced proficiency in Salesforce, HubSpot, and LinkedIn Sales Navigator for pipeline generation and forecasting.
Consultative Sales & Product-Led Growth
Leveraged Product-Led Growth (PLG) insights and product usage data to identify high-value account expansion opportunities.
Applied a highly consultative sales methodology to align complex SaaS capabilities with the specific operational realities of global enterprises.
Phone
+1 (705) 241-3804
Calgary, Canada
Who I've Worked With