Patrick Socha

Senior Account Executive

patrick.socha.596@gmail.com

+1 (705) 241-3804

Bridging the gap between sophisticated software capabilities and the operational realities of global enterprises. 8+ years of experience driving revenue and retention for complex B2B platforms.

About Patrick Socha

I am a Senior Account Executive with a track record of managing multi-stakeholder deal cycles, navigating rigorous security and compliance evaluations (SOC 2, HIPAA, GDPR), and championing native data integrations (BigQuery, Amazon Redshift) to unblock high-value accounts. Building sustainable partnerships in complex B2B sales requires both technical alignment and a genuine understanding of the people behind the platforms.

Beyond scaling revenue, I actively foster the local technology ecosystem here in Calgary. I recently organized the “Trail and Tech YYC” community group. This initiative brings together industry professionals who share a passion for Alberta’s outdoors, including local hiking routes, running, and snowboarding.

I apply the same analytical mindset to my life outside of the office. Whether I am managing complex economies in grand strategy games like Victoria 3 and Europa Universalis, architecting specialized NAS and S3 storage solutions for raw photography editing, or completing DIY home improvement projects, I enjoy solving complex problems from the ground up.

Professional Experience

2022 - 2026

Senior Account Executive

AgencyAnalytics

  • Closed new enterprise accounts, driving over $2.5MM+ in combined annual recurring revenue and establishing $15MM+ in lifetime value.

  • Achieved 100%+ of quota in 2025 while simultaneously securing the highest account retention rate company-wide through strategic account management and proactive churn mitigation.

  • Led technical discovery with enterprise stakeholders, championing the development of native data warehousing integrations (BigQuery, Amazon Redshift).

  • Navigated complex security evaluations (SOC 2, HIPAA, GDPR) and partnered directly with C-suite, Customer Success, and Product teams to align platform capabilities with stringent enterprise standards.

2021 - 2022

Founder & President

Sonan Digital Inc.

  • Executed full-cycle B2B sales and account management strategies to launch and scale a content marketing agency specifically serving the SaaS sector.

  • Generated $160K+ in net-new revenue in year one by developing multi-channel lead generation campaigns and closing accounts with global tech companies, including Adyen and Rewind.

2020 - 2021

Marketing & Account Manager

Markone Control Systems Inc.

  • Implemented HubSpot CRM and launched an automated outreach strategy that successfully generated over $3MM+ in qualified pipeline for industrial automation and technology projects within eight months.

2017 - 2019

Team Lead & Sr. Account Manager

Quarterback Transportation

  • Spearheaded business development and strategic account management initiatives, rapidly scaling a high-volume book of business to generate over $5MM+ in annual revenue.

  • Directed a team of two Account Managers while maintaining hands-on operational oversight, consistently achieving an average of 150%+ of sales quotas.

Education

2013 - 2017

Bachelor of Commerce (Business Management) - Global Management Major

Ted Rogers School of Management - Toronto Metropolitan University

Grade: 3.8 GPA

Major in Global Management

    2016

    Grande Ecole - MSc Exchange Semester

    SKEMA Business School

    Participated in an exchange program semester at Sophia Antipolis, France campus. Courses related to International Business.

    Skills & Expertise

    Enterprise Deal Strategy & Retention

    Exceeded sales targets by consistently achieving 100%+ of quota and securing the highest company-wide account retention rates.

    Proven ability to manage complex, 6-12 month sales cycles involving C-suite, IT, Procurement, and Legal stakeholders.

    Technical Fluency & Data Architecture

    Led technical discovery and championed native data warehousing integrations, including Google BigQuery and Amazon Redshift.

    Proficient in utilizing SQL and Business Intelligence tools to analyze product usage data and identify account expansion opportunities.

    Security & Compliance Navigation

    Expertly navigated rigorous enterprise security evaluations to maintain deal momentum.

    Deep familiarity with aligning SaaS platform capabilities against stringent SOC 2, HIPAA, and GDPR enterprise standards.

    Cross-Functional Deal Execution

    Orchestrated seamless collaboration between internal Product, Legal, and Customer Success teams to drive complex deals from discovery to deployment.

    Ensured smooth onboarding handoffs and fast-tracked customer-driven technical feature requests to secure long-term product-market fit.

    Revenue Operations & CRM Strategy

    Certified in HubSpot Revenue Operations and Sales Enablement.

    Advanced proficiency in Salesforce, HubSpot, and LinkedIn Sales Navigator for pipeline generation and forecasting.

    Consultative Sales & Product-Led Growth

    Leveraged Product-Led Growth (PLG) insights and product usage data to identify high-value account expansion opportunities.

    Applied a highly consultative sales methodology to align complex SaaS capabilities with the specific operational realities of global enterprises.

    Phone

    +1 (705) 241-3804

    Calgary, Canada

    Who I've Worked With